With ocean pollution at an all-time high..
it’s no secret the world is at war with plastic – and so are we. That’s why we’re introducing the all-new Cif Ecorefill to do our bit in the revolution to reduce plastic pollution.
Our Ecorefill, although small in size, makes a big difference in our plastic consumption, and to us, that’s what matters. With 10x concentrated formula, you can expect the same quality cleaning performance, minus the space and waste. As a smaller product it means a number of great things for both your home and our planet.
Firstly, when you invest in an Ecorefill, we’re using 75% less plastic. Not only that, but it also reduces 87% of our trucks on the road, which means decreasing our overall carbon footprint. The best bit? Unlike some refill products, the Cif Ecorefill is 100% recyclable once you’ve removed the sleeve and that’s just the start.
We plan to make the entire product recyclable in the near future so we can reduce plastic in the ocean. You see, we’re on a journey to not only make homes more beautiful, but our communities, cities and planet too.
As a proud part of Unilever’s “Get Plastic Wise” initiative, we plan to be one of the many brands ensuring all plastic packaging is reusable, recyclable or compostable by 2025. We’ve got big things planned, because we’re not only passionate about clean living spaces, but we’re also dedicated to living green. Here’s to a clean home and green world – hello beautiful.